Advantages: smells nice, works Disadvantages: pricey
patented technologies which they now have up to 60 of worldwide. So on, they built up a brand which today is worldwide known and salon trusted with many salon?s choosing to use Redken as their key line of products.
The packaging of the shampoo is quite nice as all the different sub ranges of Redken are colour packaged so that you know where you are buying them from. The range I have been using is the ?Extreme? range which is in the blue bottles. They are in a royal blue plastic bottle which is easy to see the levels of. The front of the bottle just has the Redken logo on it, it comes in a 300ml bottle which is actually not a bad size compared to other brands. The Extreme range is particularly aimed at distressed hair.
On the back it states that Redken Extreme Shampoo gently cleanses and helps restore distressed hair. Its exclusive ...
Advantages: Tasty. Filling. Disadvantages: None spring to mind!
Sickening, isn?t it? The bastardisation of ?yoof? culture into advertising, all these executive types sitting around thinking up slogans that the ?kids? will like based on research. It?d be great if there was a new chocolate bar coming out, and the makers wanted an ?extreme? title for it, and the focus group found out that kids were using the word ?balls? to describe something cool? A few months down the line and ?Ball Bars? are all the rage, skateboarders all over the advert and ?intense? flavour (or even ?Intense Flava!?) promised on the adverts. And so now from the esteemed Walker?s kitchen come ?New? Walkers Max to keep my tastebuds ticking?
The boast of ?Max Flavour? is featured within a circular logo on the front of the distinctive green packaging. About that packaging ? for some reason the old foil packets - with far more ...
Imagine my relief when I found out that Pepsi made a low calorie drink aimed squarely at the male market. Yes I know that it is perfectly legal for us chaps to consume diet Pepsi or diet Cola but I always found it a little embarrassing asking for the aforementioned beverages. I always felt that somehow my masculinity was being called into question if I entered a shop and picked up the diet version of any drink, real men simply don?t consume diet drinks. That is until Pepsi Max hit the shelves.
When Pepsi Max was launched the adverts featured young sporty chaps performing all sorts of extreme pastimes such as bungee jumping, skateboarding and BMX racing. That?s the sort of image I want when I buy a drink. Although it?s fair to say my days of BMX riding are well behind me and the thought of attaching a piece of elastic to my ankles ...
stuleg 17.10.2003
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Ciao members have rated this review on average: very helpful Review of Pepsi Max
